We build business this way because it works!
It all starts with building small business and the economy with strategic, measurable, sustainable, cost-efficient marketing efforts. We accomplish this goal by working with you to navigate the maze of messaging decisions, communication vehicles and planning necessary to create a sustainable revenue flow maximizing your profitability and return on investment.
Ineffective marketing impacts the performance of all business, but especially new business efforts. According to an article in a national business magazine, 8 out of 10 startup businesses fail within the first 18 months. Four of the top five reasons for this failure directly relate to poorly designed marketing efforts and the inability to create a measurable, sustainable revenue stream.
Measurable marketing will improve business performance and create the sustainable revenue stream so important to any business.
Strategic
Because the message that is created will uniquely position your business in the marketplace so your prospects will recognize the difference and select you over your competition.
We Listen
We roll up our sleeves and listen.
You created your business for a reason and that is your passion. We use this positive energy to craft a unique, position in the marketplace and then hammer home this competitive difference, building a sustainable revenue stream.
Measurable
Because that is the only way we will know if it worked. We believe communicating your unique benefits to prospects in a measurable way leads to improved results. We work to identify your true prospects from the ocean of suspects, driving them to your door and improving your marketing return on investment.
We Run Lean
We keep our overhead low by utilizing resources only as your business needs them. Mississippi has some of the most experienced creative and production talent in the nation, and it is this group of professionals we utilize to craft impactful marketing campaigns. We also reach out to additional art direction, design, writing, media planning and printing talent across the country and, based on your needs, identify the appropriate resource to maximize effectiveness and your return on investment.
Cost-Efficient
Because our process will maximize your budget. You don’t have the time or resources to waste either on marketing efforts that are not effective. In partnership with you, we make strategic, thoughtful decisions, apply only the resources necessary to accomplish the task and use the measured results to craft the next campaign to generate even greater results.
Free Analysis
We invest in you and offer a free initial competitive analysis to make sure the basis of our recommendations are grounded in research. We will also review your current marketing efforts and results generated. Out of this strategy session, we will recommend a path that is unique to you, measurable and designed to accomplish your specific business objectives.