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About
We are driven by a single purpose, and that is to improve the performance of small-business marketing through measurable communication efforts. A marketing process with measurement at its core will create a sustainable revenue stream for any business.
We believe that small business is the backbone of America and improving the performance of small business will improve the economy for everyone.
Our founder is Ken Allen, a Mississippi native with more than 34 years of experience driving marketing efforts for leading brands including Continental Airlines, ITT Sheraton Hotels, The Delta Queen Steamboat Company, Bazooka Subwoofers, General Homes, The Houston Post Company, VALIC (A subsidiary of American General), even Tourism and Economic Development for the State of Mississippi.
Working with different industries and businesses over the years, Ken developed an appreciation for the philosophy of measurable marketing to build small business.
