I'm Ken Allen, and my company is driven by a single purpose, and that is to improve the performance of small-business marketing through measurable communication efforts. A marketing process with measurement at its core is the most effective way to create sustainable revenue streams for any business. Small business is the backbone of America, and improving the performance of small business will improve the economy for everyone.

 

As for me, I am a proud Mississippi native with more than 34 years of experience driving marketing efforts for leading brands, including Continental Airlines, ITT Sheraton Hotels, The Delta Queen Steamboat Company, Bazooka Subwoofers, General Homes, The Houston Post Company, VALIC (A subsidiary of American General), and Tourism and Economic Development for the State of Mississippi – among many others.

 

Working with different industries and businesses over the years, Ken developed an appreciation for the philosophy of measurable marketing to build small business. We should have coffee sometime.